KFN Insights and Analytics

Below are the analytics for Klamath Falls News for both our website (www.klamathfallsnews.org) and for our Facebook page (www.facebook.com/klamathfallsnews) which carries 98% of all our social media traffic

In summary, in the lifetime of KFN on Facebook, we have had over 46.6 million impressions averaging nearly 828,000 per month. The largest of our Facebook audience are working women, aged 25-54 at 46.4%.

Klamath Falls News has had over 3.1 million video views since October 2017.

Our website was launched in October 2017, in the 54 months since, we have had over 5 million pageviews, averaging over 94,000 per month. Nearly 1.8 million people have logged into the site to read the news; each visitor sees on average 2.92 pages per visit and is on the site for a minimum of 60 seconds.

Based on these numbers and how our skyscraper ads rotate. Our skyscraper ads alone have been seen over 30.3 million times.

 

FACEBOOK INSIGHTS

Total Traffic 2021
(January 1, 2021 - December 31, 2021)

  • Impressions: 8.7 million

  • Reach: 3.8 million

  • Engagement: 500,671

  • Videos Watched: 190,097

Total Traffic Lifetime
(October 2017 - March 31, 2022)

  • Impressions: 46.6 million

  • Reach: 15.2 million

  • Engagement: 2.7 million

  • Videos Watched: 3.1 million

Average Monthly Traffic Lifetime
(October 2017 - March 31, 2022)

  • Impressions: 828,000

  • Reach: 271,000

  • Engagement: 49,000

  • Videos Watched: 36,000

Engagement vs Competitors
(April 1-8, 2022)

  • 1) KFN: 22.1k

  • 2) KA: 10.8k

  • 3) HN: 4.2k

  • 4) KLAD: 3.1k

  • 5) BL: 197

  • 6) KFLS: 0

Gender/Age Demographics

  • Percentage by Gender

    • Women, 70.4%

    • Men, 29.6%

  • Percentage of User’s Average Age
    (Top 3)

    • Women, 35-44: 16.6%

    • Women, 25-34: 16.1%

    • Women, 45-54: 13.7%

KLAMATHFALLSNEWS.org ANALYTICS

Total Traffic 2021

  • Pageviews: 1.69 million

  • Sessions: 572,000

  • Users: 375,000

  • Bounce Rate: 1.34%

  • Pages/Session: 2.92

Total Traffic Lifetime
(October 2017 - March 31, 2022)

  • Pageviews: 5.07 million

  • Sessions: 1.78 million

  • Users: 1.11 million

  • Bounce Rate: 0.95%

  • Pages/Session: 2.84

Average Monthly Traffic Lifetime
(October 2017 - March 31, 2022)

  • Pageviews: 94,000

  • Sessions: 33,000

  • Users: 21,000

Gender/Age Demographics

  • Percentage by Gender

    • Women: 52.85%

    • Men: 47.15%

  • Percentage by Age

    • 25-34: 20.29%

    • 55-64: 19.60%

    • 35-44: 18.91%

Website Traffic Sources

  • Organic Search: 40.5%

  • Social Media: 40.3%

    • Facebook: 98.98%

    • Twitter: 0.70%

    • Instagram: 0.10%

  • Direct: 13.3%

Detailed analytics are supplied upon request for advertisers. Last update, April 8, 2022.

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