KFN Insights and Analytics
Below are the analytics for Klamath Falls News for both our website (www.klamathfallsnews.org) and for our Facebook page (www.facebook.com/klamathfallsnews) which carries 98% of all our social media traffic
In summary, in the lifetime of KFN on Facebook, we have had over 46.6 million impressions averaging nearly 828,000 per month. The largest of our Facebook audience are working women, aged 25-54 at 46.4%.
Klamath Falls News has had over 3.1 million video views since October 2017.
Our website was launched in October 2017, in the 54 months since, we have had over 5 million pageviews, averaging over 94,000 per month. Nearly 1.8 million people have logged into the site to read the news; each visitor sees on average 2.92 pages per visit and is on the site for a minimum of 60 seconds.
Based on these numbers and how our skyscraper ads rotate. Our skyscraper ads alone have been seen over 30.3 million times.
FACEBOOK INSIGHTS
Total Traffic 2021
(January 1, 2021 - December 31, 2021)
Impressions: 8.7 million
Reach: 3.8 million
Engagement: 500,671
Videos Watched: 190,097
Total Traffic Lifetime
(October 2017 - March 31, 2022)
Impressions: 46.6 million
Reach: 15.2 million
Engagement: 2.7 million
Videos Watched: 3.1 million
Average Monthly Traffic Lifetime
(October 2017 - March 31, 2022)
Impressions: 828,000
Reach: 271,000
Engagement: 49,000
Videos Watched: 36,000
Engagement vs Competitors
(April 1-8, 2022)
1) KFN: 22.1k
2) KA: 10.8k
3) HN: 4.2k
4) KLAD: 3.1k
5) BL: 197
6) KFLS: 0
Gender/Age Demographics
Percentage by Gender
Women, 70.4%
Men, 29.6%
Percentage of User’s Average Age
(Top 3)Women, 35-44: 16.6%
Women, 25-34: 16.1%
Women, 45-54: 13.7%
KLAMATHFALLSNEWS.org ANALYTICS
Total Traffic 2021
Pageviews: 1.69 million
Sessions: 572,000
Users: 375,000
Bounce Rate: 1.34%
Pages/Session: 2.92
Total Traffic Lifetime
(October 2017 - March 31, 2022)
Pageviews: 5.07 million
Sessions: 1.78 million
Users: 1.11 million
Bounce Rate: 0.95%
Pages/Session: 2.84
Average Monthly Traffic Lifetime
(October 2017 - March 31, 2022)
Pageviews: 94,000
Sessions: 33,000
Users: 21,000
Gender/Age Demographics
Percentage by Gender
Women: 52.85%
Men: 47.15%
Percentage by Age
25-34: 20.29%
55-64: 19.60%
35-44: 18.91%
Website Traffic Sources
Organic Search: 40.5%
Social Media: 40.3%
Facebook: 98.98%
Twitter: 0.70%
Instagram: 0.10%
Direct: 13.3%
Detailed analytics are supplied upon request for advertisers. Last update, April 8, 2022.